First of all, I've set up a new website for the Academy, https://www.hollinsgrovejuniorsnooker.club, using, as you can see, a bespoke domain. This will hopefully act as the focal point for us online.
In addition to building the site, I've set up the analytical tools to monitor how many hits we get, and what sorts of interactions they have with us. As a data analyst, this stuff is really interesting for me of course! I've deliberately kept the site quite simple and in the couple of weeks or so that it's been live, it's already generating some enquiries, which is great news.
Along similar lines, the Academy previously relied on a Facebook group to publicise its activities, but although the guys running the Academy were doing their best, it wasn't regularly updated. The big drawback though was the regular spam posts, always from America and never about cue sports. Some of them were not really appropriate at all for a group aimed at youngsters, so I felt that something had to be done.
So, the Academy now has a new Facebook page where we alone control content, and we're now much more in control. I've also added an Instagram page which works the same way - Instagram being used much more widely by younger users. Both accounts are managed from the same Meta screen, so once we're properly in the swing of it, it should be easier to post content to both sites.
![]() |
| Me with fellow Hollins Grove Academy coach, Annette |
In between, I ran a session on my own, and with seven youngsters in attendance, two of them new, it was quite an experience! Thankfully I'd prepared well, and I also had my own son, Matthew with me for support. I just had time to brush and iron all the tables before everyone started turning up.
We had a morning filled with a quirky little competition, plenty of fun and some serious coaching too. I focused on the new starters, and with a GoPro set up over the table, and Matthew doing some video shooting too, we had enough footage for a nice little reel to send out a positive vibe. You can see the output on our social media pages.
![]() |
| Some of our excellent young players with their Red level accreditations |
With all this going on, Cueology has taken a bit of a back seat, but I have also been busy developing my different coaching level scoresheets. These will form the backbone of how I operate as a coach, and they are equally applicable to the work I do for the Academy as well as my solo work under the Cueology brand. It's taken some time to properly nail down a format that works, but they are now looking really good, and more importantly, they've passed the test of being put to use!
The scoresheets mean I am capturing rich data whenever I'm working with a client, so we can track performance and dig into the data to get deeper insights about their game. Together with the video footage I'm capturing, the entire workflow I'd envisaged when I started this project really feels like it's coming together.
In working at the Academy, I can really develop my coaching style and build up some experience, and hopefully some concrete examples of how my coaching delivers results. I am of course available in the evenings, and sometimes at weekends too, so if you want to find out more then give me a call or send a message.
Thanks for reading, and catch up soon.
Iain


